Validating your product can enable you to reasonably predict whether people will buy it, and increase your changes of success?
Here's why you should validate your product idea before developing.
Product validation is going to the market and getting feedback from potential customers to make sure there is a real need for your product and that people are willing to pay for it.
When you validate your product idea, you're less likely to waste time and money developing a product that no one wants. When you spend time understanding the customers' behaviours, challenges, and how they're currently trying to solve the problem. You need to truly understand the pain your prospective customers feel before you can develop the solution that would alleviate it.
When you reach out to customers and consider their feedback, you are demonstrating that you care about them. Listening not only helps you build a better product, it creates trust with your customers before your product even reaches the market. This trust helps you create a build-measure-learn feedback loop to continue iterating on your product with your customer top-of-mind.
If you build a product without talking to customers first, you risk spinning your wheels - and losing a lot of money doing so. Validation decreases your risk before you begin to build and helps you know where to spend your resources.
When you're validating an idea, you're making sure there's a market for it, as well as a demand for it. In fact, there's a good chance that your first round with product validation doesn't hit the mark but that's exactly why you are going through the process. The feedback you get from your customers will help you tweak your product and make it a better fit for your audience.
There are a number of ways to validate your product idea:
Here are some tips to help you validate your product idea!